The ability to communicate is one of the oldest abilities human beings have learned. What we communicate and how lots of people we can communicate to has added to the advancement of our species. The best hunter in the tribe would usually be listened to when he talked about that the herds will be leaving for brand spanking new pastures. A 50% off shoe sale has the same effect among woman in a modern community.
Nowadays, word of mouth isn’t only literal conversation. The “mouth” is merely the device that delivers a message. The “word” is the message, which can be good or bad, about a service or product. The continuing advancement of communications is creating additional devices plus methods to spread the “word”. Place range from emails to social networks and back to the old fashioned conversation. Whether or not the message is “heard” is the key in order to successful word of mouth marketing.
We often get informed many things from different sources; most reasonable people will assess the credibility from the source before paying heed. How many of us our reasonable is open to debate. When a good friend tells you to buy a specific brand of running shoes, you will probably listen, especially if they’ve run a marathon or even two. The downside to word of mouth marketing will be when that same friend informs you to buy that brand but not to purchase it from a specific store since the service there is shocking.
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If your company is the owner of that store, you’ve simply lost a client.
The unfortunate fact is that people are quicker to spread bad news about a product or service before they will spread good news. This is why word of mouth marketing cannot be ignored. As a company you need to continually maintain high levels of services or face the effects of negative branding through word of mouth. Not everyone is going to be happy a customer, but when they are transformed from being unhappy, they can frequently be the most loyal customers that give you a positive brand image through word of mouth.
Creating positive branding with a word of mouth campaign can reinforce your own existing position and solidify your customer base. The more loyal a client the passionate their message; “converts” are a great source to create a positive logos through word of mouth.
Outside of the high program levels, honesty and transparency are two components that should never end up being ignored. All trust is lost in a brand when people mention dishonesty, whilst transparency is the easiest way associated with combating it. No individual or company is above making errors, but being open and truthful about it will tend to allow you to endure the negativity and often come out on the top.